Coffee Market

The Blending Game

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The first-ever coffee blend was created by the Dutch and it consisted of Yemen Mocha and a Java from Indonesia.  While their reasoning for blending was more economic than flavor driven, it stands today as a remarkable balance of sharp fruitiness and smooth earthiness.   As a matter of fact, our Mocha Java is one of our top three selling coffees.  Why?  Becuase it has a flavor profile purpose based on balance and finish.   Unfortunately the concept of blendng has has gotten out of hand MORE

Martin Mayorga’s CNBC Guest Blog

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Click here to view Martin Mayorga’s CNBC Guest Blog posting as he discusses how the commodity market changed our business and highlighted the need for direct trade with coffee farmers.