A vibrant blend of reggae, dancehall, and Latino music, reggaetón has been the world's most popular music genre for more than 20 years - and shows few signs of stopping.

Denisse Coquet speaks to Lea Landaverde about the problem with marketing along stereotypical cultural lines during Hispanic Heritage Month – and every other day of the year.

While Latinos may share a language, continent, easy smile and love for good hip-shaking music, putting us in the same box dilutes a rich mestizo culture made up of many unique intricacies, says Denisse Coquet.

Mid-September marks the start of the Hispanic Heritage Month, but at Mayorga,  we celebrate our heritage every day, all year round. We show you different ways in which you can honor Hispanic heritage.