"If Latinos can stay true to the authenticity of their heritage and avoid being sucked into a specialty coffee machine that whitewashes coffee, then success awaits."
For roasters, as well as providing an easier entry point to buy coffee directly, cooperatives make delivering impact in coffee-growing countries more effective.
A holistic approach focused on healthy, stable, long-term trading relationships will support and empower smallholder coffee farmers to invest and improve in the long term.
Reggaetón has been popular among the Latino community for decades. But with new collaborations, its audience has diversified, attracting the attention of English-speaking artists. But is this a form of cultural cherry-picking?
Although hot chocolate has a longer history, coffee has made its way into the hearts of Latinos as a symbol of heritage, comfort, and cultural significance.
Today, Central America is a coffee powerhouse, responsible for producing some of the world’s best organic coffees. But how did it get there in the first place?
