Orgullo Latino

The avocado boom: How our fruit became a global phenomenon
For me, as for so many Latinos, avocados – or aguacates – were a staple of most meals growing up. They served as the butter for every sandwich, the topping to every taco, and the humble side for a range of dishes spanning morning, noon, and night.
Ancient innovators: We’ve all learnt from the Incas
"The Incas created the greatest empire that existed in the southern hemisphere, incorporating the cultural and technological advances of the ancestral cultures that they conquered," José María Fernández Díaz-Formentí, a researcher, notes. José is right, of course. In addition to creating the first roads and suspension bridges, accounting systems and pioneering brain surgery, the Inca also saved the world from (potential) starvation.
Tres Leches: The sweet treat full of nostalgia
We celebrate Epiphany with rosca de reyes, say happy birthday with the tradition of la mordida, feast with chajá, and enjoy pan de Pascua at Christmas (along with a glass of cola de mono, of course). In short, sweet foods like this have the power to turn ordinary gatherings into treasured memories. But among the many desserts available, one has a special place for many of us: tres leches.
How telenovelas influenced soap operas
When Ugly Betty was first released in the US, it was an instant hit. Consisting of 42-minute episodes across five seasons, it followed the character of US-Mexican Betty Suárez as she experienced the ups and downs of a job at a fashion magazine. However the same story had already played out a decade before in the Colombian telenovela, Yo soy Betty, la fea.
"Café con leche in a bottle… a staple of Latin American childhood!"

As retail centers and streets become more and more saturated with coffee shop after coffee shop looking to carve out a space, one drink has stood the test of time: café con leche.

Its creaminess and sweetness are partly responsible. But, for most of us, it's the comfort that it provides which has made it so important.

Tamales: A true labor of love
When Marta Sánchez thinks back to her earliest memories, she says that it's tamales that stand out. Sat, aged just three, on the countertop in her abuela's kitchen, she can still remember the sights, sounds, and smells of her family assembling tamales during the holiday season.
We gave salsa to the world
"We all have an innate pride in knowing how to dance and move our hips," says Teo Gómez, the owner and main dance instructor at The Salsa Sabrosa School in New York. "It also gives an important sense of identity where one can feel represented by something as global as a musical genre."
Forget the frying pan – asado is the ultimate way to cook a steak
In this ritual, the asador is the star. For Diego, the sous chef at Momo Soho in New York, asado is an orchestra, and the asador is the conductor, in charge of the whole thing. It lasts for hours. Everyone talks, drinks wine, eats cheese, and salad, waiting for the conductor to get the main event ready: the meat.
Cafecito is home
¿Nos tomamos un cafecito? For us, having a cafecito is often a ritual, a special moment, and an experience. It gives us the opportunity to discuss important things – or chismear. The cafecito experience is part of what it means to be Latino and has crossed borders with us.
Doña Angela: The abuelita outperforming Gordon Ramsay on YouTube
"She reminds me so much of my grandmother that has passed on," says a commenter on one Latinometrics article. "It gives me a small connection to my grandmother trying to teach me how to cook food from our heritage. Unfortunately, I was (too) stubborn to learn when I was a kid. Her videos take me back."
Tajín: A sensory addiction
Mama Necha’s recipe was simple. First, she dehydrated chile peppers (a combination of chiles de árbol, guajillo and pasilla). Then she smashed them and added sea salt and lime, turning it into a powder.
The Maya discovered the world’s favorite treat
Despite decades of inaccurate portrayals of the Maya in US and European media, they developed one of the world's largest and most advanced civilizations in Mesoamerica over 2,000 years ago. Mysteriously, these advances are overlooked as textbooks educate children about the advances of "less melanated" civilizations.
¡Qué chévere! Celebrating ten great Latino slang phrases
Today, slang – or jerga – is no longer seen as something "less than". Instead, it has become a colorful addition to our existing language that allows us to succinctly and emotively capture and communicate a feeling.
Five podcasts that empower Latinos
Podcasts – those nifty audio episodes on everything from true-crime deep dives to advice on how to make the perfect guacamole – have taken the world by storm. According to recent data, there are over 383 million podcast listeners across the globe, of which 100 million are located in the US, 2.4 million podcasts and more than 66 million episodes.
Fátima Ismael Espinoza: "The future of coffee is female"
When asked how she started in the coffee industry, Fátima Ismael Espinoza points to literacy. As a teenager, she got the opportunity to teach basic literacy skills to communities in rural areas and soon realized that many people in those regions needed help. So she told her parents she wanted to go to an agricultural school.
Encebollado: Ecuador’s cure for chuchaqui
If one day you wake up with a chuchaqui (hangover), remember that Ecuadorians claim to have the formula to combat even the worst one imaginable: a delicious fish broth called encebollado.
Where to find some of the best playas escondidas
Latin America is well known for its beaches where visitors get to not only enjoy balmy water and the softest white sand but also the various countries' rich cultures – each with its traditional dishes, joyous music and welcoming people.
How has Colombian coffee culture changed? We asked an abuelo to find out
If not for hindsight, we would be hard-pressed to believe that a Jesuit priest smuggling in a coffee plant in 1723 would bring about a boom of economic development for what is now known as Colombia. Since then, a whole culture has developed around the bean which is deeply ingrained in our identities. A culture that has, just like all other cultures, evolved over time. These changes have been witnessed by generations of Colombians whose lives are intertwined with the bean from crop to cup.
Latino destino: How we're creating opportunities in every US state
Today, we represent nearly a fifth of the total US population. We are also the second-largest ethnic group in the country. But the data also shows that Latinos are dispersed rather unevenly across the country – and that our numbers are growing at vastly different rates depending on the state.
Conventional coffee farming is poisoning local communities
When it comes to chemicals, coffee is one of the most heavily treated food crops in the world. According to recent estimates, more than five million tons of pesticides are applied to crops globally, with around 250lbs applied per acre of conventionally grown coffee.
Cholula: The billion-dollar Mexican hot sauce with a cult following
From viral TikTok videos and designer cocktails to desserts and even Beyonce's handbag, Cholula Hot Sauce can be found everywhere. Despite only breaking into the US market 30 years ago, it's the third-most popular hot sauce in the country where it sells more bottles than anywhere else in the world.