Bálsamo Mountain Range

El Salvador

High in El Salvador’s Bálsamo Mountain Range, where tradition and biodiversity meet, sits Finca Montealegre. In a country where many producers are walking away from their farms, this organic farm has become a beacon of hope.

A Symbol of Strength

Shared Values

Led by the passionate husband-and-wife duo, Ana María and Jorge, Montealegre is more than a coffee farm. It’s a symbol of resilience, innovation, and purpose; values that align deeply with who we are at Mayorga.

Women Leading Change

Growing Sustainably

Finca Montealegre has deep roots, established in 1912 and transformed into a coffee farm in the 1950s. When Ana María and Jorge took over in 2006, their passion for sustainability inspired them to shift from conventional to fully organic farming by 2012. With no prior experience in agriculture, they learned everything from the ground up, complementing each other’s strengths and building a women-led team to support the transition.

Regeneration in Action

Honoring the Land

Today, Montealegre stands out for its commitment to quality, regenerative practices, and community impact. They employ innovative techniques, such as African drying beds and modern drying modules, all while creating jobs and preserving the land.

Producer Information

Background

In the 90’s the coffee rust affected El Salvador and the country’s coffee production went down 90%, from producing 4 million coffee bags per year to only 400,000 coffee bags. In 2012 Ana Maria and Jorge, owners of Montealegre, re-established Montealegre farm, taking over with a different vision and leadership: Organic farming, committed to producing high quality coffee, friendly to the environment and sustainable to the community. From Jorge Escobar, owner of Finca Montealegre: “In Finca Montealegre we believe that growing coffee under shade and ecological methods greatly supports keeping our water resources and preserving the environment. By buying our products directly you are helping us and our community to continue farming friendly environment products like coffee, and help us to overcome the actual crisis related to prices. Mayorga Organics bought 100% of our crop this year and with the prices they paid it has helped us to continue making a difference, a difference to continue working and offering jobs to these 25 families and a difference in helping us continue protecting the environment by organic farming. This type of direct trade is the only way we can survive, there is no space for a middle man structure, as this leaves nothing to the producer in Latin America.”

Agronomy Reports

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